Holly J McAllister

Director of Marketing

A veteran of marketing, advertising, broadcasting, and digital media, Holly started her career as a research analyst for KFC in multiple markets. Since then, she has been successful in helping clients build and quantify interest in their product, book, or brand. She is keenly focused on developing the right message that communicates the essence of a client’s concept and meeting the challenge of getting that message in front of the right people.

Holly earned her Bachelor of Science degree in Electronic Media / Mass Communication from the University of Utah and was honored with a scholarship to their Integrated Marketing Communications program post-graduation. Her career includes experience as a media director, media buyer, research analyst, account manager, co-founder/managing partner of a social market-research development process, director of online communities, and copywriter.

Her specialties include mass communication, experiential marketing, market research, branding and identity, media planning and placement, marketing strategy, research & development, social media, building online social networks, and product development and promotion. She is also responsible for bringing to life the entire second section of the 1st edition of The Social Media Bible – a best-selling business book published by John Wiley & Sons.